As a beginner you must need to understand what SEO is, well this is a process of optimizing a websites’ performance and appearance in various Search Engines. In current situation every business (small/large business) owns a website. If there is a website you must have a desire to come up in the search results of various search engines, most importantly on Google. You might target to a specific location or state or country, but you always have a desire to come on the 1st page of Google Search.
There might be many categorical SEO methods we are using but one term called relevancy is the backbone of all SEO techniques. We will give more focus on how relevancy is the main mantra of all SEO methods later in this blog. First starts with the two basic SEO techniques 1) On-Page SEO, 2) Off-Page SEO. When you will Google these two terms you may find lots of descriptions describing what is On-Page and what is Off-Page optimization, but I always try to keep these definitions as simple I can.
On-page optimization refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Examples of this include measures to optimize the content or improve the Meta tags. In the other hand off-page SEO refers to activities outside the boundaries of the webpage, such as
Link Building, online Reputation management etc. With the passage of time Off-Page optimization somehow lost its importance to small extents and On-page optimization gained lots of importance. The importance of both the techniques is a separate issue and we will discuss this matter in a separate topic. I feel this is important to describe what are the popular On-Page and off-page SEO techniques.
As a beginner you must need to understand what SEO is, well this is a process of optimizing a websites performance and appearance in various Search Engines. In current situation every business (small/large business) owns a website. If there is a website you must have a desire to come up in the search results of various search engines, most importantly on Google. You might target to a specific location or state or country, but you always have a desire to come on the 1st page of Google Search..
Here comes the importance of SEO, by utilizing ethical SEO practice you can help your website to rank on the 1st page of Google by defeating your competitors website. This is not only about your online reputation, but also have an impact on your business. Obtaining a higher rank in different search engines will provide you a large number of quality visitors to your website. From that huge traffic (visitors) you can get some clients who will in-turn give you higher revenue. Some people always make a mistake by treating SEO only as an Online Reputation Building Tool. But the recent trends and statistics proved them wrong; SEO indeed is the most genuine way of Online Marketing and an exceptionally important tool to improve your revenue.
I remember my childhood when we used to ask shop kippers and strangers for some information about places, restaurants, Bus stops etc. Gone those days, those strangers and shop kippers are now replaced by a popular Search Engine, Google. When we were in our School days our only source of information were Teachers, Parents or elder siblings but now students search in Google or Youtube to gain sufficient knowledge about any topic. The same is happening with our shopping needs; hardly anyone is visiting to any Physical Stores. So in a whole we can say we are a lot dependent on Internet and Google for our daily needs.
And the easy availability of Smart Phones with 4G/3G internet services has fueled our desire to use Google for our daily needs.. As a business point of view if we see, this shift in behavior of consumers have provided a larger opportunity for small and medium vendors/Service providers to reach at their customers easily. Along with this opportunity there is also a bigger challenge for small/medium business owners, the challenge is huge competition. You will find a lot of competitors in all business areas. So here comes the necessity to up to date your online presence and overcome your competitors in all promotional platforms and basically in Google. Your website/online store/social Media Advertise Page should be on the first page and within top 5 positions of Google when someone searches for any products or services related to your business. The only natural way to achieve such online presence is SEO, by the help of SEO Services you can place your website in the higher positions of Google and can get a lot of quality visitors to your website. This higher position in Google/Search Engines will avail you a lot of business and reputation.
This all process sounds very simple but this is not actually so simple. While doing SEO for your website or selecting a SEO company for your needs you need to be very careful about the quality of SEO Services are being performed on your website. A bad SEO technique can hamper your website and can put your website out of Google results which we call Google Algorithm punishments. So every time you are opting for a SEO company you should check their skills and portfolios before being in a SEO commitment with them.
The process of ethical SEO Services you can get from our other blogs here.