What is Digital Marketing?

There are many definitions of what digital marketing is, but the simplest one is; it’s the process of promoting any business/organisation/individual online by utilizing various digital platforms like Google, Facebook, Youtube, Instagram, Linked In etc. We utilize many technologies in Digital marketing and they are mainly:
  • Search Engine Optimization (SEO)
  • Social Media Optimization/Marketing (SMO/SMM)
  • Google Ads/Pay Per Click (PPC)
  • Blogging
  • Influencer Marketing
  • Creative Design
  • Email Marketing

What are the Types of Digital Marketing Campaigns?

We utilize all the above Digital Marketing processes in different ways to obtain different kinds of results based on the requirements of our clients. We have divided the Digital campaigns into the following categories:
Lead Generation Campaign: This is mainly used by the services sectors, our main goal in this type of campaigns is to generate leads/business inquiries for a business. We make sure the inquiries our client receives should be of high quality and more genuine. In this process we create landing pages for our clients and promote the same in various digital platforms. The landing pages have highly secured forms that helps to collect sufficient data from a prospective client.
Product Marketing Campaign: This campaign is mainly used by the ecommerce industry; the end goal of such campaigns is to generate product sales for a business. We mainly utilize Google Ads/PPC, Facebook Marketing, Affiliate Marketing and Instagram Advertisements techniques to generate sales in such type of campaigns.
Awareness Campaign: The aim of such kind of campaigns is to reach out to the mass and deliver a message which is either a government notification or any Social Awareness etc. This kind of campaigns are mainly used by NGOs, Government Departments, Public welfare agencies or even by political parties.
Product/Service/Brand Launch Campaign: Whenever a new brand/a new product of existing brand/a new service enters to market, it is important to let people know about the same. We mainly promote what the product/service/brand is about, what are the USPs, what are the features what problem it solves and how it is superior from its competitors. This campaign helps in trust building.
App Download Campaign: When companies or brands launch their applications in Android or IOS Platform or both its is important that maximum of the target audience should download the applications. To achieve this, we utilize Google Ads and play store marketing campaigns.

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    Why Digital Marketing is the best Process of Marketing at Present

    As per recent studies; As of 2019 and 2020, the average daily social media usage of internet users worldwide amounted to 145 minutes per day, up from 142 minutes in the previous year. From this someone can imagine how much how Social and Digital Platform influences people. This is not the only reason to rely on Digital Marketing, there are many advantages of Digital Marketing over traditional marketing methods that you can find here:
    Traditional Marketing Digital Marketing
    Takes a lot of time for advertisement campaign set up Takes few days to set up the entire Digital Campaign
    Requires huge budget You can start with a budget as low as 15,000 INR per month
    Limitations in reaching out to distance places No limitations in location targeting, by sitting in Bhubaneswar you can promote your business in New York or London
    No control on targeting Precise targeting
    Tough to measure result of campaign Easy to measure results and effectiveness of different channels by utilizing different analytical Tools
    Limited reach Wide reach, your one post in Facebook reaches to lakhs of audience within an hour

    Why Crushaders is the Best Digital Marketing Company in Bhubaneswar?

    In past 4-5 years Bhubaneswar has emerged as the hub of Digital Marketing in eastern India. There are over 100 Digital Marketing agencies present in Bhubaneswar who are doing a great job. But there are several reasons why Crushaders Tech is claimed to be the best in business. The reasons are
    • Quality resources: There are over 25 employees working dedicatedly in the Digital Marketing wing of Crushaders Tech. All of them are highly qualified and skilful. 5 of them are having more than 6 years of experience.
    • On-time delivery of work: In 99 % cases we deliver before time
    • Best client support: Apart from the Digital Marketing Team, 4-5 project managers are assigned to communicate and take feedback from clients, fix issues if any
    • Highly creative content and designs
    • Result oriented strategy
    • Affordable budget
    • Many recognitions and certifications
    • Reliable 8 years old company serving over 200 clients from abroad and within country
    • Human touch in Digital Way of marketing

    Industries We serve:

    • Startups
    • Ecommerce
    • Travel & Tourism
    • Healthcare
    • Education
    • Real Estate
    • Manufacturing
    • Insurance
    • FMCG
    • Hotels & Restaurants
    • Travel
    • Agriculture
    • Distributers & Suppliers
    • Cleaning & Servicing industry
    • Utility Services