What is Web Design?
Web design is the method by which content intended for the Internet is designed, conceptualized, and arranged. Modern web design goes beyond what things look like (aesthetics) to include how things work. Web design is not confined to websites, as it covers other uses such as web applications, mobile apps, and user interface design.
Why is Web Design Important?
As you look at redesigning your website, you may wonder about the value of designing a website. What effect does that have on your audience and business? Let’s look at the following reasons web design is important:
It sets the first impression
Website design is important, as it influences how your brand is perceived by your audience. You can either make an impact on them to stay on your page and learn about your business or quit your page and turn to a competitor. Good web design will help you keep your leads on your website.
It aids your search engine optimization (SEO) strategy
Many web design elements and practices influence how you publish content on the website which in turn affects how search engine spiders crawl and index your website. Web design can be tough to comprehend unless you don't know how it works but, to put it simply, your code needs to be SEO-friendly.
It sets the impression for customer service
Your website is like a representative of customer service. If your website is vibrant, modern, and engaging, it will make your audience feel more welcome on your website. You'll give the impression that you're open to new people visiting your website, and welcome them.
It builds trust with your audience
Building trust with your audience is important so that they stay engaged on your web. When visitors stay longer on your platform, you create more chances for your company to catch those leads.
Your competitors are doing it
The design of your Website is an opportunity for you to differentiate your company from the competition. Usually, you have the same product and similar prices as you are competing with other companies. You need the one thing to make your business stand out from the rest.
It creates consistency
If your website isn't consistent, people will bounce from yours to a more professional looking one. By building consistency, you hold the leads longer on your page and familiarising them with your company. When you update your site for this key element you will capture more leads and conversions down the line.
Important Elements Of Quality Web Design
Now that you know the value of web design, it’s time to start looking at elements that make up a quality design. Here are a few key elements that you would like to integrate into your web design:
- Solid navigation
- Responsive design
- Style guide
- Purposeful visuals
- Call-to-action (CTA) buttons
- Page speed
Benefits of Building a quality Web Design:
- Provides a Better First Impression
- Helps Keep Up with Competitors
- Boosts Revenue
- Improves Search Rankings
- Reduced Bounce Rates
- Saves Money
- Makes it Simpler to Add Future Website Functionality
- Establishes Consistent Brand Identity